TruCup is a reusable menstrual cup, made of 100% medical grade silicone. It lasts for almost 12 hours, super easy to clean, safe and hygienic and you can carry it around anywhere and everywhere. Each cup comes in a handy eco-friendly cloth pouch, made by tribal women in India. TruCup is the pioneer product of the Tru Company, which works on gender-specific innovation that respond to women’s biological realities, building a holistic women’s health solution. With Tru Menstrual Products, Tru aims to reinvent feminine care with high quality sustainable products. The Trusocial Program targets mindset transformation towards positive menstruation in urban/rural communities.