Braci is a product and platform which is able to detect a wide range of sounds in the environment, and deliver a notification about that sound to any medium the user has specified, for example in the form of a message on a screen. Braci can be used to alert deaf individuals or those who are hard of hearing in emergency situations, such as a fire alarm going off, and also inform them about other significant sounds, such as the doorbell ringing or a baby crying. The app uses the phone’s microphone to recognize emergency sounds and then alerts the user in a variety of ways (vibration; flashlight; image of the sound detected on screen). Braci is currently in use within deaf centers and schools, care homes and universities within UK and it will soon be in use in Qatar.