MoJa is a mobile app that creates the opportunity and incentives to volunteer as a blood donor. With a cloud back-end, the National Blood Service is able to keep its stock replenished and search, match and conveniently contact inspired donors in case of emergencies. Members have access to free medical tips, virtual clinics and advice from qualified medical practitioners to improve their general health and wellbeing, further incentivizing use of the platform. MoJa helps save lives through mobile technology, especially those of mothers in labor, accident victims and surgery patients. MoJa, in full use, will be the first innovation of its kind in Ghana, and 233apps Ltd aims to expand the application to the rest of West Africa, other low- and middle- income countries and to the wider world.