Goldilocks is working at the forefront of early intervention and prevention – it uses smart clothing and AI to coach customers on how to stay in the Goldilocks zone – safe, happy and well. Goldilocks’ first product on the market looks like a standard baby singlet. However, screen-printed on the inside, are micro-sensors which monitor the baby’s biometrics and transmit them to a smart device. The Goldilocks app uses AI to understand the baby’s feeding, sleeping, breathing, skin and core temperature patterns. Thanks to a unique algorithm, this data is analyzed to define a personalized “normal” condition for each baby. When an irregularity is detected, Goldilocks alerts the parents and provides support from a clinician (if required). Goldilocks is more than just an alerting device. It continuously and holistically monitors the baby’s wellbeing and compares it to the baby’s ‘normal’ condition. Goldilocks also provides actionable insights to help parents resolve the underlying issue(s). The magic behind Goldilocks is that it provides parents with the most relevant, bite-sized bits of information exactly when needed. If a parent can’t resolve the issue, Goldilocks will connect them with a clinician who can provide further support via telehealth. Goldilocks’ second product is for the aged care sector.